What Women Want

What Women Want

The MAPS data shows that 54% of South African loyalty programme members are female, with Clicks ClubCard being the most popular programme amongst women. BrandMapp data suggests that while both men and women value cashback and discounts, women prefer programmes that are more personalised and include gifts and birthday offers, while men prefer travel benefits and airport lounge access.

Analyse this data yourself on the Eighty20 Data Portal

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