The SAARF Living Standards Measure (LSM) has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards.

LSM’s are calculated based on ownership of household assets and a few other requirements. Check out our LSM Calculator and see what LSM you fall into.