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Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
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MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.
After five long years, the wait is over and the MAPS database is finally here! The best news is that… Read More
In what has been a tumultuous year for South African business, one piece of good news is this: the long-awaited replacement survey for the All Media and Products Study (AMPS) – Maps – has finally been released and is available to subscribers.
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Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map to see how much water our suburbs are using and how much usable water our dams have in them. To get more information on the water tracker contact us.
Join Eighty20 and other industry experts on 10 November as we share our insights and learnings about data – it’s evolution, impact, and future role in advertising.