AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and since it was...
Resources
Insights
The future of Consumer Credit in South Africa
To celebrate the launch of the XDS Eighty20 Credit Portal, we are hosting an insightful and data-rich presentation on the Consumer Credit Market in...
Secondary Data Skills – half day course
Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed This...
Research-driven loyalty strategies that deliver growth
In a competitive market where customer acquisition costs continue to climb, loyalty has become a useful business asset. Yet building genuine loyalty...
The Golden Years on Credit: Financial behaviours of an aging population – deep dive into 2025 Q4 Credit Data
Read the Business Report article here: The golden years on credit Download the Credit Stress Report The number of South Africans in their...
South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies. On one...
Beyond the numbers: What updated population data reveals about our changing nation
Read the Media Online article here: Beyond the numbers – The Media Online South Africa’s demographic landscape is evolving rapidly,...
South African credit market sees largest QoQ growth since Covid
Following years of slow growth in credit participation post pandemic, South Africa’s second quarter of 2025 marked its most significant...
South African Youth in Numbers: Debt, hustles and hope
Listen to the Kaya Biz interview here: Kaya Biz, 17 Jun YOUTH & DEBT- With 6.7 million youth aged 18-24, only 1 million are credit active South...
World Cheese Day: Using secondary data to understand niche markets
Read the Retail Brief Africa article here: World Cheese Day: South Africans embrace cheese with growing passion and variety March...
Retailers scramble to improve loyalty rewards
As appeared in Business Live on the 30 March 2025 by THABISO MOCHIKO According to the Truth and BrandMapp report, 26% of economically active South...
Generational Credit Trends: Insights from Millennials to Boomers
Watch the eNCA interview here: Discussion | How credit evolves at different life stages – eNCA Download the Credit Stress Report How credit...
Unchanged interest rates see rental market boom
Potential lift in 2025 for the property sector In March, the South African Reserve Bank (SARB) decided to hold the repo rate unchanged at a 15 year...
Q3 2023 shows small signs of positive developments in the consumer credit market
Download the Credit Stress Report In addition to the good news on the rugby field, it would appear from Eighty20’s 2023 Q3 Credit Stress Report,...
Fast food outperforms sit down restaurants
More South Africans grab a takeaway and prefer casual dining in Do you feel your prepared food, grocery, restaurant, and food delivery behaviours...
Census 2022
The 2022 South African Census is the fourth census since our democracy in 1994. While the results were handed to President Cyril Ramaphosa recently,...
While key consumer credit metrics continue to deteriorate, there are some encouraging signs
Listen to 702’s interview here: Consumer credit metrics continue to deteriorate with some encouraging signs Challenging Q2 2023, but...
Retail sales continue to decline with fashion the only silver lining
Read Daily Maverick’s article here: Retailers feel pinch – consumers buy less, seek deals and loyalty programmes (dailymaverick.co.za)...
The women of South Africa
Leading up to Mother’s Day on Sunday May 14th, we are highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments...
Loyalty Programmes are helping consumers make it through the month
Source: Loyalty Programmes are helping consumers make it through the month – Retail Brief Africa Consumers continue to feel the...
Appetite surges for retail credit, but data points to a worrying trend
Source: Appetite surges for retail credit, but data points to a worrying trend (bizcommunity.com) Fourth-quarter retail figures suggest a slight...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information...
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to...
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:...
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
Men in South Africa infographic
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Women in South Africa infographic
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Generations and Life Stages Infographic
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Trust Me: an exchange on the currencies of trust
“More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction....

































