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Black Friday and Christmas online transaction volumes were further proof of growing e-commerce adoption in South Africa, and Valentine’s Day is pegged to be the same, as predicted by consumer research and analytics company Eighty20.

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The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal. 

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The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for the most credit-stressed South Africans, says consumer strategy and research company Eighty20.

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The report shows some alarming trends in the four most credit-active South African customer segments in the Eighty20 national segmentation (ENS), making up 85% of all credit active South Africans and 99.6% of all loan value.

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When thinking about service quality, it is typical to consider your own customer experiences, such as those at a restaurant, in a taxi, or at your local retailer. But service quality extends far beyond these simpler examples into cases that are more complex and, perhaps, more interesting.
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South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two decades. This blog unpacks how four different consumer segments will be affected, using its ENS solution and results from its recent 2022 Q2 Credit Stress Report.
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