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Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour.
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In December SA experienced the “cruel and racist logic of Omicron travel bans” when wealthy nations restricted travel to SA after our scientists identified the new Covid variant. While the impact of the loss of a second tourist season will be felt longer term, 2021Q4 data showed the Middle Class sliding further into debt. VAF and credit cards most affected with overdue debt up 35% and 20% respectively YoY.
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Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing at Eighty20.
Eighty20 and XDS Credit Bureau have partnered to create a quarterly Credit Stress Report. This report highlights the impact of economic forces on the South African consumer, with particular focus on consumer credit behaviour.
All credit data in this report was sourced from the Eighty20 / XDS Online Credit Portal.
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Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.
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On the positive side, South Africa has emerged from the third wave with more than a quarter of the 18+ population vaccinated, but consumers have been hit with significant petrol, electricity and food price increases that will have ramifications on the credit stress of most South Africans. Eighty20’s Credit Stress Report 2021 Q3 – compiled in collaboration with XDS – unpacks some of these developments
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