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There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.
Some of the biggest trends in the loyalty space locally and internationally have been focused on digital engagement, primarily through mobile integrations and applications, many of them incorporating gamification, hyper personalisation and partnerships.
Cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture when it comes to stable financial matters.
Fourth-quarter retail figures suggest a slight sales recovery, but cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture.
While South African researchers will delight in the number of new datasets entering the market in 2023, it does pose some challenges. More data doesn’t necessarily make a researcher’s job easier.
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Black Friday and Christmas online transaction volumes were further proof of growing e-commerce adoption in South Africa, and Valentine’s Day is pegged to be the same, as predicted by consumer research and analytics company Eighty20.