Credit Stress Report 2023 Q1 is now available
The Eighty20/XDS Credit Stress Report for the first quarter of 2023 looks at the impact of economic forces on the South African consumer, with particular focus on their credit behaviour.
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Blog
Elementary Occupations hit hard in latest Unemployment data
The Quarterly Labour Force Survey (QLFS) data was released this week showing that the official unemployment rate increased by 0.2 of a percentage point (just over half a percent) from 32.7%
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Lipstick effect set to help drive beauty sales this Mother’s Day
The South African beauty and personal care market is valued at about R70 billion, with the fragrance, skincare and cosmetics categories expected to grow about 10% in 2023.
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The women of South Africa
Highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments the 42m adult South Africans into 8 homogenous groups and 46 sub-segments that provide insight into South African consumer behaviour.
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Loyalty Programmes are helping consumers make it through the month
As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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Working out what makes a successful programme
There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.