Loyalty Programmes are helping consumers make it through the month
As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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Loyalty
Working out what makes a successful programme
There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.
Gamification and other trends are gaining popularity
Some of the biggest trends in the loyalty space locally and internationally have been focused on digital engagement, primarily through mobile integrations and applications, many of them incorporating gamification, hyper personalisation and partnerships.
Loyalty programmes | The more simple and easy to use, the better
Pick n Pay, Shoprite and Clicks get it right with the youth with their host of partners and digital-first approach
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Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour.
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Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.
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