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Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight.
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When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services.
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An infographic highlighting the African Loyalty Landscape.
Steve Burnstone (CEO of Eighty20) features in the recent Sunday Times Loyalty and Rewards 2020.
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Loyalty work done by Eighty20
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more complex way of rewarding members for their loyalty but – when done well – Steve Burnstone, CEO at Eighty20 believes it can make for a powerfully engaging customer experience.
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Effective customer engagement an essential tool for business, writes Lynette Dicey.