How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years developing and sometimes it makes sense to build your own.
Insights & Events
The counter-intuitive truth about sex at birth
I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical experience, a concept we deal with early on is how to correctly read row and column percentages in a table.
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour.
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Workplace Management: Two positives to come out of the pandemic
Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing at Eighty20.
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.
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Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight.
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