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I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical experience, a concept we deal with early on is how to correctly read row and column percentages in a table.
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour.
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Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing at Eighty20.
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.
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Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight.
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When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services.
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