A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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Insights & Events
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more complex way of rewarding members for their loyalty but – when done well – Steve Burnstone, CEO at Eighty20 believes it can make for a powerfully engaging customer experience.
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MAPS has landed
In what has been a tumultuous year for South African business, one piece of good news is this: the long-awaited replacement survey for the All Media and Products Study (AMPS) – Maps – has finally been released and is available to subscribers.
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Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services workers in data analysis, packaging and presentation. Download the presentation to see how we do it.
Covid and the Consumer
Covid-19 has changed how people live and how businesses operate. At Eighty20 we help our clients understand their customers and how best to serve them, while remaining sustainable, in good and bad times.
Loyalty is building brands
Effective customer engagement an essential tool for business, writes Lynette Dicey.