A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation.... Read More
Insights & Events
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation…. Read More
A tale of two nations
Nearly 25 years ago, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal.”
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2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data.
It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups. It is a simple, yet elegant way to communicate complex relationships in data.
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A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more complex way of rewarding members for their loyalty but – when done well – Steve Burnstone, CEO at Eighty20 believes it can make for a powerfully engaging customer experience.
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