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The South African beauty and personal care market is valued at about R70 billion, with the fragrance, skincare and cosmetics categories expected to grow about 10% in 2023.
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Highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments the 42m adult South Africans into 8 homogenous groups and 46 sub-segments that provide insight into South African consumer behaviour.
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As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases, says Gordon Dodge, a consultant at Eighty20.
Some of the biggest trends in the loyalty space locally and internationally have been focused on digital engagement, primarily through mobile integrations and applications, many of them incorporating gamification, hyper personalisation and partnerships.
Cash-strapped consumers are turning to credit to finance their purchases and new loan default rates paint a worrying picture when it comes to stable financial matters.