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Loyalty programmes generate a huge amount of customer data that, when mined intelligently, can be an invaluable source of information for organisations. Steve Burnstone discusses this topic in this presentation given at the Brand Equity & Loyalty conference 2015
An in-depth look at the different segments across the market for mobile money services in Nigeria
An overview of key findings from the Nigeria Financial Inclusion Insights dataset prepared for The Gates Foundation
An analysis of the usage and access to financial services for businesses in Zambia using the 2008 Zambian Business Survey
An analysis of access constraints for the unbanked segment of the market in Tanzania, Zambia, Botswana and South Africa using various FinScope surveys