Sturgeon’s Law and other myths about AMPS
This presentation explores common misconceptions regarding AMPS and other databases
Insights & Events
Conspicuous Consumption
An analysis of consumption expenditure identifiying key factors that shape the way we spend in South Africa
Customer analytics and targeted communications
How do you increase value through customer analytics and targeted communications? Steve Burnstone tells us how in this presentation given at the Banking: Big Data & Analytics conference 2015
Using data to maximise the value of your loyalty programme
Loyalty programmes generate a huge amount of customer data that, when mined intelligently, can be an invaluable source of information for organisations. Steve Burnstone discusses this topic in this presentation given at the Brand Equity & Loyalty conference 2015
Nigeria Consumer Segment Packs
An in-depth look at the different segments across the market for mobile money services in Nigeria
Mobile Money in Nigeria
An overview of key findings from the Nigeria Financial Inclusion Insights dataset prepared for The Gates Foundation