Game Changes

Gamification and gaming are increasingly powerful mechanisms used by loyalty programmes to motivate customers to engage with brands and change… Read More

Frequent flyer programs are one of the earliest forms of loyalty schemes, with the first mileage-based scheme starting in 1981…. Read More

Loyalty programmes typically enable brands to gather data on their customers, helping them to understand who they are, how they… Read More

When asked which loyalty programme they would keep if they could only keep one, 12% of consumers (from households that… Read More

Nearly three quarters of consumers used loyalty programs in 2021, up from 67% in 2015 (of households that earn more… Read More