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Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares some of the reasons that Loyalty Programmes fail, and ways to ensure your programme isn’t among them.
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On the positive side, South Africa has emerged from the third wave with more than a quarter of the 18+ population vaccinated, but consumers have been hit with significant petrol, electricity and food price increases that will have ramifications on the credit stress of most South Africans. Eighty20’s Credit Stress Report 2021 Q3 – compiled in collaboration with XDS – unpacks some of these developments
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Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight.
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When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services.
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As South Africa faces the prospect of a third wave, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report 2021 Q2 – compiled in collaboration with XDS – unpacks some of these developments
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