A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation.... Read More
See our work
Consumer Markets
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation…. Read More
Eighty20 National Segmentation (ENS)
The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
FIND OUT MORE
Generations and Life Stages Infographic
An infographic highlighting South African Generations and Life Stages.
Capitec overtakes FNB as South Africa’s 2nd biggest bank, according to reweighted AMPS
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and… Read More
What is happening with AMPS? An update
There has been much uncertainty as to what will replace AMPS, and how this will be funded. However, a plan has emerged and finally, there is a clear path forward.