AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and since it was...
Capitec overtakes FNB as South Africa’s 2nd biggest bank, according to reweighted AMPS
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Resources
Consumer Markets
The future of Consumer Credit in South Africa
To celebrate the launch of the XDS Eighty20 Credit Portal, we are hosting an insightful and data-rich presentation on the Consumer Credit Market in...
Secondary Data Skills – half day course
Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed This...
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool...
Eighty20 National Segmentation (ENS)
The Eighty20 National Segmentation (ENS), while protecting customer privacy and data protection, enables the most comprehensive view of South...
Men in South Africa infographic
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Women in South Africa infographic
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Generations and Life Stages Infographic
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Trust Me: an exchange on the currencies of trust
“More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction....
Student Debt in South Africa
Eighty20 was invited to speak about Student Debt in South Africa at the All Africa Credit Congress held in Johannesburg on 16 – 17 May 2016....
South Africa: Fast Facts
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Higher Education in South Africa
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What is happening with AMPS? An update
An update on the AMPS survey and other industry developments Here is an update on our previous communications: The newly created Marketing Research...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
The Realities at the Bottom of the Pyramid 2016 Report
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data on low-income consumers in South Africa with...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
40 Years of AMPS
After close to four decades of being the benchmark survey for consumer brand preferences and attitudes in South Africa, the All Media and Products...
Informally Yours – defining the informal sector
Informality is everywhere. But what exactly is it? And how can we measure it? These are some of the questions that Illana Melzer explored in her...
Lower LSM’s: facilitating survival priorities
This free Eighty20 report, delivered at the Marketing Mix Shopper Insights Seminar held on 24th November, 2015 at Sunnyside Park Hotel, Johannesburg...
Upward Mobility in South Africa
Who moves up? Where do they go? How do they feel? Why should you care? These are just some of the questions we explore in our analysis of upward...
Where does the money go?
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Sturgeon’s Law and other myths about AMPS
Andrew Fulton, Director at Eighty20, presented Sturgeon’s Law and other myths about AMPS at the annual SAARF AMPS 2014 release presentation....
Conspicuous Consumption
Did you know that South Africans spend more on clothing than on education? In our Conspicuous Consumption report we reveal some remarkable insights...
