Eighty20 is a data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all 43 million adult South Africans representing over R4 trillion in earnings per annum.

At the SACSC Annual Congress this year we presented in the Exhibition Area on two topics:

1. Finding Growth in Tough Times
2. The South African Consumer through the lens of a National Segmentation

(click on the links to access the presentations)

The SACSC organisers also included an Eighty20 Research Report in the delegate packs entitled Understanding South African Consumer Segments, which can be downloaded here.

One of the products we highlighted at the conference was our Suburb Profiler, an online geospatial tool that provides deep insights into the demographics and shopping profile of consumers by sub-place. We are offering an annual subscription to the Suburb Profiler to SACSC attendees at half price until September 30, 2024.

Suburb Profiler One-Pager

The Suburb Profiler has been used by numerous clients to identify and size growth opportunities. Examples include:

1. Grow your share of wallet from existing customers

• Understand who your customers are and what they look like
• Determine how much of their spending power is spent with you
• Target segments that are under spending with you

2. Grow your customer base in existing stores

• Find out where your customers are coming from
• Understand how many customers live in those catchment areas
• Identify which areas have high growth potential and the profile of shoppers in these areas

3. Grow your footprint in the right areas

• Find out which areas have customers who match your target market
• Determine how well they are serviced by your current footprint
• Identify the white space, and prioritise new location opportunities based on their potential spending power

4. Execute effective location based strategies

• Identify existing or new areas of potential growth
• Develop detailed portraits of these catchment areas
• Execute location based strategies that allow for the characteristics and behaviours of customers living in those areas

Eighty20 Products and Service

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