Eighty20 scoops best loyalty data agency at the South African Loyalty Awards
Read Retail Brief’s Africa article here: Eighty20 scoops best loyalty data agency at the South African Loyalty Awards
In its fifth year, the South African Loyalty Awards was developed to celebrate loyalty excellence and innovation, by recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insights and loyalty.
“Globally, post COVID we have seen consumer behaviour and preferences not only change quite significantly, but also become more diverse and nuanced. In a South African context, add in our unique circumstances of low growth, loadshedding, strong regional differences and incredibly diverse socio-economic population, brands are needing more than ever to understand their customers in near real-time and translate this into dynamic and agile strategies.” says Steve Burnstone, CEO at Eighty20.
Eighty20 is a leading South African data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all 42 million adult South Africans representing almost R4 trillion in earnings per annum.
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For over 20 years, Eighty20 has been using its combination of strategy, analytics, research and development capabilities to help leading brands execute customer centric strategies that are loved by customers and profitable for business.
Eighty20’s work in the loyalty industry started with the application of actuarial techniques to help non-insurers better understand the case for loyalty. This work has grown to include customer behaviour analysis, hyper-personalisation and CRM, data enrichment and business intelligence for leading national brands across industries.
Over the years Eighty20 has advised and supported more than half of South Africa’s leading loyalty programmes from the 2022 Truth and BrandMapp Loyalty Whitepaper.
The accolade is awarded to the best loyalty data company in South Africa based on achievements in data analytics for the brands they have worked on with proven success in statistical analysis, market research, analytics and programme performance measurements.
“It is not only a privilege to be able to help South African brands innovate and lead in their respective industries, but also an honour to be recognised for impactful, strategic work. Well done to the Eighty20 team on a fantastic achievement,” concludes Burnstone.
For the full Winners Report of the 2023 South African Loyalty Awards, click here