The Eight20 Money Transfers Survey was commissioned by FinMark Trust in collaboration with Cenfri. The survey forms part of a larger study to better understand why consumers access financial services through retailers. The question was explored through extensive qualitative and quantitative research across a range of retailer and product types, with a focus on credit, insurance and money transfer products. The research process included five focus groups to probe consumer decision-making processes and purchase criteria around these products. In addition, Eighty20 conducted a survey of just under 1,000 shoppers standing in the Shoprite Money Market queue to explore decision-making around money transfer services. Key findings from the Eighty20 Money Transfers Survey include:

• 35% of respondents use the Shoprite money transfer service more than once a month
• Respondents who only send money are more likely to be male (58%)
• 49% of respondents said they had left the store without conducting a money transfer because the queue was too long

To read more, download the presentation below.

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