Steven Burnstone, CEO of Eighty20, presented at the recent South African Council of Shopping Centres Annual Congress. With the congress theme being Anti-Fragility – how to survive, thrive and grow in challenging times – he explored how using detailed customer profiling and geospatial analytics can provide new insights and help identify and size opportunities for growth.

To illustrate this, he presented initial work done by Eighty20 to build a mall index that incorporates a measure of the spending power of consumers that spend time (visit and dwell) in South African malls. This then enables a view of the drivers of spending power, how spending power is converted into trading revenues and then finally the growth potential available from a mall’s top catchment areas.

Download the SACSC presentation 2023