Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed 

This course provides an interactive, hands-on approach to make the most of data, with a particular focus on the AMPS database. It will show you Eighty20’s way to query, analyse and draw insights from data, as well as how to present the data to maximise visual impact. This may not be a course on big data, but it is big on gaining insights.

Course Content:

The course will cover the sometimes basic, put perhaps not perfected skills of interpreting data, Cross tabs, Filtering, Indexing, the impact of sample sizes, the importance of the questionnaire, calculating market shares and many other skills.
It will also cover deeper issues such as drawing insights, data and question types, trending, forecasting and factors to take into account, non-sampling error, sense checks for better insights and the realities of data collection in SA.  It will also cover some examples of the media landscape and presenting data charts and graphs to maximise visual impact

Who is the course for?

Anyone in need of sharpening their data skills – strategists, research managers and marketing people.

This is NOT a course on analysing huge datasets, and if you know the formula to calculate the Margin of Error for a Sample Proportion, this course might be below your skill set, but will still probably be interesting.

What do you need? 

The training is interactive, so participants are encouraged to bring a laptop or iPad, we will provide wifi. Participants will be given access to the Eighty20 Dataportal and the latest AMPS database for the duration of the course.

Course details: Next course dates to be confirmed

The cost is R3,000 per person, discounts available for multiple attendees from the same company. We can also do personal company training, let us know if you are interested .

Contact us on  info@eighty20.co.za  /021 461 8020