See Our Work

MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is transparent and neutral.

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This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation.
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After five long years, the wait is over and the MAPS database is finally here! The best news is that… Read More

The ENS provides the most comprehensive view of South African adults. We have overlayed diverse datasets, including bureau, mapping consumers to over 3,000 variables. Your consumers are mapped to one of 1,500 micro-segments, 48 sub-segments and 8 segments using either SA ID, mobile number or key variables such as age, income and gender.
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As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt pressure. Eighty20’s Credit Stress Report Q4 – compiled in collaboration with XDS – offers some insight.

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Steve Burnstone (CEO of Eighty20) features in the recent Sunday Times Loyalty and Rewards 2020.

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Loyalty work done by Eighty20