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Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more complex way of rewarding members for their loyalty but – when done well – Steve Burnstone, CEO at Eighty20 believes it can make for a powerfully engaging customer experience.
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In what has been a tumultuous year for South African business, one piece of good news is this: the long-awaited replacement survey for the All Media and Products Study (AMPS) – Maps – has finally been released and is available to subscribers.

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We have done some modelling work on what we predict employment levels to be when we move to Level Three. The number of people not working during Level Three could be as high as 4.3m. We feel that we have raised our estimate to a R317bn contraction from 2019 nominal GDP.
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At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services workers in data analysis, packaging and presentation. Download the presentation to see how we do it.

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Covid-19 has changed how people live and how businesses operate. At Eighty20 we help our clients understand their customers and how best to serve them, while remaining sustainable, in good and bad times.

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Effective customer engagement an essential tool for business, writes Lynette Dicey.