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Winning Loyalty Programmes Conference 2015

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Eighty20 Consulting recently participated in the Winning Loyalty Programmes Conference held on the 1st October in Johannesburg. Illana Melzer, Director of Strategic Research at Eighty20, presented key insights from the 2015 Loyalty Programme Member Engagement Survey. Steve Burnstone, Eighty20 CEO, shared his expertise on developing a rigorous loyalty business case.

View or download Illana’s presentation below.

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View Steven’s presentation below.

 

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One response to “Winning Loyalty Programmes Conference 2015”

  1. Jaco Gouws

    9 years Ago

    Hi Steven

    I just attended the ASSA Convention and saw your presentation on loyalty programmes. Well done. I was particulartly interested in a slide on the research that showed that relevance of the message is 6x more successful vs creative that is only 1.35x.

    Can you perhaps share where you got this data from. You mentioned this in your presentation, but I didn’t dot this down.

    Kind regards
    Jaco Gouws

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