Company
About us
Eighty20 is an award-winning customer strategy, data and technology business, founded and led by actuaries. We're built on a simple belief: data is valuable, but only when it changes what you do.
Understanding your customers is the easy part. Acting on that understanding, decisively and at scale, is where most businesses stall. For 25 years, we've combined strategy consulting, market research, advanced analytics, technology services and programme execution under one roof, backed by our suite of data and software products.
The result? Our clients turn insight into action, building profitable brands customers love.
That's why leading brands around the world, across hundreds of engagements, trust us with everything from proposition development and segmentation to loyalty, campaigning and AI. We deliver the radical clarity leaders need to move fast and grow sustainably.
At home, we know the South African consumer better than anyone; our proprietary data covers all 46 million adults and $250 billion in annual income. Abroad, global brands draw on those same capabilities.
One partner, end to end, from insight to implementation.
The Eighty20 promise
We enable you to access the information your business needs to truly understand your customers, identify the opportunities for growth, and execute on these.
We operate where data, strategy and technology intersect, to provide radical clarity that helps you make and execute on the right business decisions … Not only to grow your business, but to build a brand that is loved by customers, and more profitable for you.
The Eighty20 moment
We’re not just a strategy consultancy, a data science business, a market research agency or a technology provider.
We are all four at once. Our team of actuaries, management consultants, data scientists, software engineers and marketers combine business acumen, financial understanding along with data and technology expertise to unlock the Eighty20 moment in your business: where 20% of effort drives 80% of the value… That ‘Aha’ moment when the right decisions become crystal clear.
The Eighty20 way
Eighty20 is not just our name, it’s the way we work. We find the quick wins that move the needle, and only then develop bigger interventions that we’re confident will drive value.
Our teams are agile, fiercely pragmatic and insatiably curious. We work with you to frame the business problem, understand what success looks like and create a solution to realise value quickly.
We don’t believe in long strategy or insights presentations that have no clear next step, or lengthy technology builds that are slow to realise value.
The Eighty20 way is a better way to work.
Want to know more? Let us help.
And we’ve done it before.
We are the preferred partner for many large corporates, helping them make and execute the right decisions for their business:
Our Values
Teamwork
Building high performance teams that use their collective strengths to make great things happen.
Customer Centricity
Understanding our clients' context and problem, so that we can consistently add value.
Innovation
Continually exploring new techniques, approaches and ideas, enabling us to grow and improve.
Curiosity
Questioning what we have done and showing an interest beyond the immediate task, will enable us to become thought leaders and trust advisors.
Life at Eighty20
Beyond the strategy & technology, life at Eighty20 is defined by a vibrant culture where we constantly find reasons to connect, learn from one another, give back to our community, and celebrate the wins together.
Community Impact
We bring the same curiosity and passion to supporting our community as we do to solving complex data problems, empowering our team to make a tangible difference where it matters most.
Eighty20 Ubuntu Empower in partnership with Westlake Primary School
Developed in partnership with Ubuntu Football and Westlake Primary School, the programme supports children through sport, education, mentorship and nutrition, creating opportunities for them to grow, thrive and reach their full potential.
