Technology Solutions
Radar
Radar is Eighty20’s proprietary marketing performance platform that consolidates fragmented data into a single, automated source of truth. The tool integrates with popular digital platforms, visualising brand health, customer journeys, and media sentiment on an interactive dashboard. By tracking near real-time return on investment (ROMI), it eliminates manual reporting and provides the insights needed to confidently optimise spend across channels.
One platform for all your marketing data: real-time ROMI
visibility and optimisation
Features you'll love
Single View of Marketing
All campaigns, channels and geographies in one real-time platform; replaces fragmented Excel reporting.
ROMI Tracking & Optimisation
Real-time return-on-marketing-investment visibility; contribution to conversion funnel becomes measurable and controllable.
Brand & Reputation Monitoring
Share-of-voice, share-of-search, brand perception, media mentions and consumer sentiment tracking.
Automated Data Connectors
Connectors to popular marketing sources plus loadsheets for 3rd-party agencies, eliminates manual data capture.
Want to know more? Let us help.
The Reporting Dashboard
The Radar Product Family
Cornerstone
Powerfully analyse marketing performance vs budget.
3–4 weeks implementation timeline
Key Features :
- Centralised repository to upload, track, and manage campaigns with built-in approval workflows.
- Seamlessly allows external agencies to populate third-party metrics directly into your database.
- Capture performance data through a smart mix of manual uploads and automated efficiency features.
Genius
Correlate business performance and marketing activity.
6-12 weeks implementation timeline
Key Features :
- Link operational business performance metrics directly to your ongoing marketing execution.
- Visually track the exact correlation between what you spend and the real business outcomes that follow.
- Calculate granular cost/benefit ratios down to individual performance segments.
Sidekick
Segmentation, allocations, recommendations, and modelling.
6 months implementation timeline
Key Features :
- Computational tools that map and link specific marketing audiences to optimised channel segments
- Advanced Marketing Mix Modelling frameworks to accurately forecast, plan, and measure future campaign impacts.
- Smart budget allocation recommendations to optimise spend before it leaves the business.
Visionary
Gain foresight and prescribe future campaign benchmarks.
9-12 months implementation timeline
Key Features :
- Powered by cutting-edge language models and custom machine learning algorithms.
- Automatically links historical marketing performance directly with creative collateral and brief templates.
- Prescribes future campaign frameworks with calculated benchmark outcomes based on deep historical data.
Client Impact
Large Financial Services Provider
20 geographies, 20M customers
Challenge
Multiple teams were responsible for numerous campaigns across 20 geographies. Managing marketing efforts across teams had become impossible.
Solution
Radar implemented to consolidate all marketing data into a real-time dashboard across campaigns, channels and geographies.
Result
Marketing managers gained real-time performance visibility across multiple campaigns, channels and geographies.
Large Short-Term Insurer
CMO and Exco reporting automation
Challenge
CMO and Exco reports were completed on Excel by aggregating data from multiple agencies. Time-intensive, error-prone and slow.
Solution
Radar deployed to automate data capture and reporting from all data sources including agencies.
Result
Saved a month's worth of data-capturing hours per year.
Significantly improved CMO
marketing reviews.
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Client References
We are continually impressed with their detailed analysis and the quality of their work.
Head of Market Intelligence, Santam
A professional, thorough and highly competent team. They bring a business-minded, data-driven and delivery-focused approach to all their work.
Marketing Director, Clicks
