Strategy & Execution
Growth Strategy
Our data-driven strategy frameworks help businesses find customer-led growth in constrained markets. We combine customer profiling drawn from the Eighty20 National Segmentation (ENS), Data Portal and Credit Portal with financial modelling on our Machine Learning Platform to produce strategic business cases. We frame the strategic question, size the opportunity, and define the prioritised roadmap that aligns with C-suite objectives.
Helping clients find customer-led growth in constrained markets
Features you'll love
Growth Strategy & Opportunity Sizing
We build customer-led growth strategies powered by market opportunity sizing and predictive look-alike modelling. By mapping these insights directly to a prioritised marketing roadmap, we help you target the right opportunities
CVP & Product Development
We help you design and refine customer value propositions that truly resonate with your target market. By combining continuous customer sensing with product proposition refinement, we ensure your offerings stay relevant, competitive, and profitable.
Financial Modelling & Business Cases
We build actuarial-grade financial models to evaluate NPV, IRR, and breakeven scenarios with precision. Through rigorous scenario modelling, we stress-test your business cases to help you make the best decisions.
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Client Impact
eCommerce Retailer
Growth strategy in post-Covid slowdown
Challenge
Facing post-Covid slowdown with rising competition, the business needed a clear, market-based view of where future growth would come from.
Solution
An ENS-based market overview, customer profiling across 1,500 microsegments and look-alike analysis delivered a prioritised
marketing roadmap.
Result
~R15bn in growth opportunities identified and mapped to actionable marketing priorities.
Large Fuel Retailer
Convenience-store segmentation
Challenge
The convenience stores served varied customer needs but lacked a unified segmentation framework for tailored offerings.
Solution
A Single View of Site was built from multiple data sources, Machine Learning clustering, physical site visits for calibration and BI dashboard deployment.
Result
5 distinct site clusters identified, enabling network-
wide targeted strategy.
Large Retailer
Customer-led GrowthMap
Challenge
The business needed to identify and size customer acquisition and growth opportunities in a constrained retail environment.
Solution
The GrowthMap methodology was used: ENS customer profiling, market sizing, competitor analysis, and opportunity sizing analysed and a marketing priority roadmap was built.
Result
Recommended strategy to acquire more than R5bn in growth opportunities.
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Client References
Their solutions are an invaluable and ongoing input in our marketing strategies.
Chief Marketing Officer, Takealot
Eighty20 pulls together data from various sources to provide meaningful management information and key insights for strategic planning.
Business Strategy Executive, Pioneer Foods
