Data Intelligence
Data Portal
The Data Portal is the largest online portal of economic, market research and statistical data in South Africa. It’s used for market sizing and segmentation, benchmarking and to build category context.
Built from numerous public and private datasets, it gives leading SA brands a single source of strategic truth without needing to buy and integrate each source separately.
South Africa's largest repository of economic, market and consumer data
Features you'll love
Demographics & Markets
Population sizing, household composition, income distribution, geographic and provincial breakdowns.
Product & Brand Attitudes
Consumer attitudes, brand preferences, purchasing behaviour across categories.
Financial Habits
Banking, insurance, savings, investment, credit and digital payment behaviour.
Online & Media Behaviour
Digital usage patterns, social media, traditional media consumption and channel preferences.
Strategic Benchmarking
Market sizing, segmentation, competitive benchmarking used as primary strategic input by leading SA brands.
Delivery Options
Web portal access, scheduled exports, or API integration for client BI and data science environments.
Want to know more? Let us help.
See the Data Portal in action
Client Impact
Financial Services Client
Marketing-mix modelling
Challenge
Marketing budget needed reallocation but lacked channel-level effectiveness data for confident decisions.
Solution
Data Portal market benchmarks combined with MMM analysis to evaluate channel performance and optimise spend allocation.
Result
Shifting 20% of spend to higher-ROI channels delivered a 22% uplift in registrations without increasing budget.
Multiple Clients
Market research & segmentation
Challenge
Clients needed deep market and consumer understanding to inform strategic direction and segment-level targeting.
Solution
Data Portal used as primary strategic input for market analysis, sizing, segmentation and competitive benchmarking.
Result
Comprehensive market views used as primary strategic input across banking, retail and insurance clients.
Ready for Eighty20 to help you too?
Client References
The team has exceeded our expectations in the quality and depth of actionable research insights.
Head of Market Insights, Sanlam
Eighty20 plays a critical role providing market research, data and advisory services for the South African market.
Senior Researcher, Bain & Co
