Technology Solutions
Loyalty Management System
The Eighty20 Loyalty Management System (LMS) is a proprietary, lightweight loyalty back-end architecture that enables businesses to design, launch and
operate a loyalty programmes without the cost and complexity of enterprise platforms. Offered as SaaS, fully managed or hosted in your environments, it handles member registration, points and rewards management, member engagement, partner integration and reporting, and can be live within weeks.
Light, deployable loyalty for businesses who need to launch without enterprise cost or complexity
Features you'll love
Member & Tier Management
Manage member registration, profile management, tier rules and lifecycle states across the loyalty journey.
Points / Rewards
Engine
Earn and burn rules, tier-based earning, reward catalogue, breakage management and partner reconciliation.
Campaigns & Communications
Built-in campaign engine for member comms, integrated with EngageIQ for hyper-personalisation when needed.
Partner & POS Integration
API integration with POS, partner systems and external vouchering platforms; WhatsApp and email channels native.
Reporting & Analytics
Pre-built dashboards covering acquisition, engagement, earn/burn, uplift and business case tracking.
Cloud-Native
Deployed as SaaS or in your own cloud environment with full IaC, monitoring and security baked in.
Want to know more? Let us help.
Award-Winning Scale & Impact
We are honoured to have earned top honours at the South African Loyalty Awards for our strategic consulting and loyalty technology. These awards are a testament to our team's deep passion for what we do and our commitment to delivering real, measurable performance.
Client Impact
Consumer Brand
National loyalty programme via WhatsApp
Challenge
Brand distributed through multiple retailers with separate POS systems. POS integration was not viable for a fast loyalty launch.
Solution
Eighty20 LMS deployed as the back-end with WhatsApp as the front channel. AI receipt scanning, automated rewards and full managed operation by Eighty20.
Result
National loyalty programme launched within weeks and fully operated end-to-end by Eighty20.
Mid-Tier Retailer
Rapid LMS deployment
Challenge
Retailer wanted a loyalty programme live in market, fully deployed within a quarter without committing to heavyweight enterprise platforms.
Solution
Eighty20 LMS deployed in client AWS environment with tier rules, earn/burn engine, member communications and reporting dashboard.
Result
Loyalty programme operational within a quarter, with full reporting visibility for marketing and finance teams.
Ready for Eighty20 to help you too?
Our End-to-End Loyalty Lifecycle
We don’t just design programs; we build, launch, and evolve them to guarantee sustained business growth.
Strategy & Design
We align loyalty mechanics with your business objectives, map target customer behaviors, and build robust business cases, staying abreast with the latest innovations in loyalty.
Build & Integrate
From technical solution design to vendor selection and data environment setup, we handle the heavy lifting.
Launch & Acquire
We manage pilot and go-live by deploying marketing, targeting, and migration strategies to optimise day-one member onboarding.
Operate & Manage
Through managed services, automated reporting, and hyper-personalisation, we run the day-to-day value creation.
Evolve & Innovate
We maintain a strategic view of current performance
and evolving market trends to keep your program ahead of competitors
Client References
Their team's expertise, professionalism and collaborative approach has made them a trusted partner.
Loyalty and Payments Lead, Astron Energy
Eighty20 is a data science and technology business you'd definitely want in your team and have been a trusted partner of Clicks and ClubCard for many years.
Customer Marketing Executive, Clicks
