FAQs

The Eighty20 Dataportal is where data on South African Consumers lives. You can get a subscription to the portal which allows you to access the data, interpret the data, and format reports and presentations based on the data. We can, also, do all of that for you.

Eighty20 Dataportal includes a range of information on South African Consumers: LSM groups; demographics; financial characteristics; access to telecommunications; media consumption; hobbies; psychographics; etc.

If you are already a subscriber log in at the top of the homepage, if you are not already a subscriber find out more here.

NO - We DO NOT have any contact details for sale and we DO NOT give out any personal information of our clients.

Yes! Eighty20's Xplore was created to help our clients optimise their primary research activities, leveraging our learnings garnered from years of generating insights out of data across the spectrum of consumer industries.

We can help with questionnaire design, running the fieldwork and data analysis. We have a team of nine enthusiastic fieldworkers that conduct surveys for us. You can read more about Xplore here.

We do a lot of ad hoc work and report creating. See our InsightOut store. If you want a report, send us a brief and we will charge you according to the amount of work and research that goes into your query. This is a good option if your data needs are quite basic and you just need some data. We find, however, that once you've seen the data, it often generates more questions and answers, and you may get to a point where it is more economical for you to have access to the full data portal.

Simply call us on 021 460-0440 and we'll be happy to talk to you about your data options.

We can help you, but please realise our main priority is our paying clients and not your story. Your first port of call should be our Fact-a-Day archive, where there is a wealth of free stats. We also have a lot of data-rich reports, infographics and presentations, some of which are free, see our work here.

If you do need something more specific, what would help us is if you presented a focused query. Please do not  ask us to give you information on "insights about economic trends in South Africa" rather DO ask us, "How many people earn more than R40 000/month in South Africa?" A more focused question helps give you quicker results and saves both of us time.

Crediting of Eighty20 is expected and non-negotiable.

Our recruiting process is unique. We're not interested in your CV, until you've completed the Eighty20 challenge. Put your thinking caps on!

We ARE NOT the 'National Consumer Database' and we DID NOT give out your phone number or email.
Please contact the Direct Marketing Association of SA if you want to complain about unsolicited phone calls, emails and sms or if you want to be put on a Do Not Contact list.

We would never give out your email or contact details, but should you access our products, such as XtracT, we may contact you to see if we can be of further assistance.

The SAARF Living Standards Measure (LSM) has become the most widely used segmentation tool in South Africa. It is a means of segmenting the South African market that cuts across race, gender, age or any other variable used to categorise people. Instead, it groups people according to their living standards.

LSM's are calculated based on ownership of household assets and a few other requirements. Check out our LSM Calculator and see what LSM you fall into.

SAARF is the South African Advertising Research Foundation. Their website is http://www.saarf.co.za/

Coming from Cape Town:

• Get on Nelson Mandela Blvd/N2
• Head southeast on Nelson Mandela Blvd/N2 as if heading to UCT
• Take the Roodebloem Rd turnoff (Exit 4) and proceed towards Victoria Rd.
• Turn right at the T-junction into Victoria Rd (KFC on left)
• Travel along Victoria Road 800m until you see Midas on your right, which is Pickwick Rd, turn right onto that road
• 2 blocks up you will find entrance to Upper East Side parking garage on your right
• Drive up to top floor of parking lot and look for Eighty20 signage.

Coming from the Airport or Southern Suburbs:

• Take the N2 highway into town as if going to the V&A Waterfront (or CTICC).
• After Hospital Bend, keep right on Nelson Mandela Blvd towards Cape Town / CTICC, and take the first exit (Exit 4) Roodebloem Rd turnoff to your left
• Turn right at the top of the off ramp towards Woodstock, go under the highway bridge. Turn left into Roodebloem Rd once
• you have gone under the bridge and proceed towards Victoria Rd.
• Turn right at the T-junction into Victoria Road (KFC on left)
• Travel along Victoria Road 800m until you see Midas on your right, which is Pickwick Rd, turn right onto that road.
• 2 blocks up you will find entrance to Upper East Side parking garage on your right
• Drive up to top floor of parking lot and look for Eighty20 signage.

We accept VISA, MasterCard credit cards, which are processed by Netcash. You will see 'Netcash' on your credit card statement, not Eighty20. We also accept EFTs (bank transfers)

InsightOut is a division of Eighty20 which provides ready-to-use presentations and well researched papers on South African consumers. Some of our consulting reports are in the public domain and are available free of charge.

If you don't find what you're looking for, please contact us and we can prepare something tailored to your requirements.

NO - Only our Eighty20 Dataportal paying subscribers qualify for discounts.

Every day we publish new facts through Fact-a-Day, browse through our archive, you may find what you are looking for there. We also regularly publish informative free infographics and reports, some of which are free, see our work here.

The AMPS field work is conducted twice a year, but the data is not always released twice per year.

It usually comes out in September of the year of the survey. The data on the Eighty20 Portal is always the most recent data.

Certain databases are proprietary, and access is restricted by the owner. FinScope and FutureFact are examples. Please contact us if you would like access to these databases.

The SAARF® AMPS® survey stands for All Media and Product Survey.

AMPS covers the adult (15+) population of South Africa. The database is split into two sections: Household and Individual. The Household section is also included in the individual database.

AMPS offers data on:

• Use of the mass media including all available radio and television stations, all the major newspapers and suburban "free sheets", and most major magazines. Special interest consumer magazines are also included
• "Outdoor", e.g. billboards and trailer advertising, as well as cinemas are covered
• Detailed questions on consumption of dozens of personal, food and household products
• Lifestyle psychographics on activities and interests, holidays and shopping patterns
• Ownership of motor vehicles and use of transport including business and holiday travel
• Ownership of large and small durable items
• Household details on structure, utilities, and facilities (includes pets)
• Use of financial services and products (Insurance, Health, Credit Cards)
• Language read and spoken
• Communications- cell phone, telephone (Limited)
• Basic questions on Internet usage
• Alcohol brands
• Television ownership and viewership
• Ownership of large and small durable items including recent purchases

FutureFact is an ongoing multi-dimensional research project, a joint venture between researchers, planners, analysts and futurists, subscribed to or sponsored by several leading South African companies. It was started in 1998 by a group of independent South African researchers who used their knowledge of the South African market to dig deeper into what motivates, guides, inspires and transforms South Africans.

FutureFact offers data on:

• Media usage (TV, radio, printed media)
• Social statistics (leisure-time activities, type of music enjoyed, sports activities, clubs, etc.)
• Income and ownership of assets (banking, health, insurance and investments, durable items)
• Stores visited including who does shopping and distance to shops
• Transportation issues and ownership, including vehicle make and plans to purchase
• Psychographics, marriage details, trusted spokespeople, self-image
• Household details and facilities including electricity
• Language
• Communications- cell phone, telephone

The Income and Expenditure Survey was conducted by Statistics South Africa (Stats SA) between September 2010 and August 2011 (IES 2010/2011). It is based on a combination of diary and recall methods of capture. The first survey was conducted in 2005/2006.

Household database offers data on:

• Head of household demographics
• Household descriptions
• Purchase Type and Area
• List of Income and Expenditure right down to details
• Supported Persons

Persons database offers data on:

• Demographics
• Income and income sources
• Smoking and Cigarettes.

The census data provides demographic and socio-economic information about South Africans.

2011 Census-10% sample: these databases represent a 10% sample of all respondents, making it one of the largest databases on the Eighty20 XtracT. Most of the census sections are included.

The Persons database offers data on:

• Geography
• Enumeration Area Type
• Age
• Gender
• Marital status
• Population Group
• Language
• Religion
• Disability
• Education
• Income
• Employment
• Economic Sector
• Occupation
• Mortality

The Household database offers data on:

• Geography
• Enumeration Area Type
• Size and Density
• Demographics
• Income
• Household Composition
• Dwelling
• Tenure status
• Utilities

The Community Survey is a nationally representative, large-scale household survey. It provides demographic and socio-economic information such as the extent of poor households, access to facilities and services, levels of employment/unemployment at national, provincial and municipality level.

Persons database offers data on:

• Demographics
• Disability/grants
• Education
• Employment
• History

Household database offers data on:

• Municipality
• Geography
• Household income
• Energy/fuel use for
• Dwelling
• Access to water
• Household goods

The General Household Survey is an annual survey, and collects information on a variety of subjects including education, health, the labour market, dwellings, access to services and facilities, transport, and quality of life of South Africans.

Persons database offers data on:

• Demographics
• Education and Training (including problems with)
• Usage of utilities such as water and heating
• Detailed health and illness information including health facilities and care Welfare issues

Workers database offers data on:

• Demographics
• Employment
• Unemployment

Household database offers data on:

• Usage of utilities such as water, energy, toilet facility, especially waste and recycling
• Communications- cell phone, telephone, mail
• Details on ownership/rental of, and materials used to construct, dwelling
• Farming
• Crime
• Poverty
• Transport; distance to amenities

Tourism database offers data on:

• Demographics
• Number and details of trips and vacations
• Details including accommodation and costs

Roots is an urban, community level survey. Data is gathered through a series of 45 minute in-home interviews that cover behaviour across numerous shopping categories. The respondents for ROOTS consist solely of Purchase Decision Makers in the household.

Persons database offers data on:

• Clothing and Shoes
• Communications
• Demographics
• Financial
• Grocery and Toiletry
• Household
• Household Goods
• LSM
• Leisure
• Loyalty
• Media
• Technology in the Home
• Transport

Household database offers data on:

• Demographics
• LSM

The Lightstone Company data is a database of companies in South Africa that you can cross tab by size, SIC Code, number of directors and other variables. If you want the names or contact details for the companies, contact us.

The XDS Credit Database contains aggregated information on all credit users in South Africa. This database allows users to see the distributions of credit products and users by age, gender, income, presage score, credit holdings, impairment and arrears status.

XDS CREDIT DATA DEFINITIONS

Short-term credit:
An agreement that meets all the criteria as set out in section 39 (2) of the National Credit Regulations. This includes amounts not exceeding R8 000 and repayable within 6 months.

Secured (other) credit:
A secured credit agreement, excluding mortgages and credit facilities. E.g. Vehicle finance, furniture accounts, pension-backed loans.

Unsecured credit:
This includes all transactions in respect of which the lender does not have any security (other than credit facilities or short-term credit).

Credit facilities:
An agreement that meets all the criteria as set out in section 8 (3) of the NCA. Credit facilities consist mainly of credit cards, store cards and bank overdrafts.

Judgements:
A judgment is a court order requested by your credit provider when you have not paid your debt

Debt review:
Debt review is the process whereby a debt counsellor assesses your outstanding debts, consults with credit providers on your behalf and assists the client in establishing an affordable monthly payment plan that incorporates both earning and living expenses. Debt review requires you to make one monthly payment, which is then divided and distributed to all your credit providers. Note: If you feel over-indebted, you can choose to apply for debt review. Once under debt review you no longer have access to credit.

Admin Orders:
This is a court order granted by a Magistrates Court at the request of you the debtor or a credit provider, provided that your debt does not exceed R 50 000. The order examines your financial position and appoints an administrator to whom you make regular payments. These payments are divided proportionately amongst your creditors as listed on your order.

Adverse listing:
When you have not honoured your agreement with a credit provider, they will then add a default (adverse) listing to your credit bureau report. Each credit grantor has its own debt collection policies.

Impaired:
A record on which a consumer and/or any of the accounts, are either classified as three or more payments or months in arrears, or which has an “adverse listing”, or that reflects a judgment or administration order.

Sequestration:
The action of taking legal possession of assets until a debt has been paid or other claims have been met.

Arrears:
Your account will be marked 'arrears' if you are 3 months or more in arrears.

Retail general:
An account from any retailer, excluding clothing and furniture retailers (e.g. Jewellery stores, woman's cosmetic stores).

Financial other:
Any other credit facility. (e.g. student loan, pension backed loan)

Microloan:
An unsecured loan issued by a member of Micro Finance South Africa

Personal loan:
An unsecured loan issued by a member of the Credit Providers Association

ANSWERS TO PREVIOUS QUESTIONS ABOUT XDS DATA:

Q: In the employment classification, what is included in "formal sector"? And would "retail unskilled" be the cashiers etc, but excl management?

A: The employment classification field is derived from the borrower's stated employer. We looked at all the large employers on the database, grouped them into usable terms (PnP, Pick 'n Pay, Pick & Pay, etc), and classified them based on our knowledge of the various industries. Formal includes all large employers that do not fall into any other category. Often we could distinguish between a head office and a store, which gave us a fuzzy indicator of "retail unskilled".

Q: Is the income measure total gross income before tax, or are there any deductions that have already been made from these numbers, such as tax?

A: The income measure is based on XDS's model of gross income, you would need to contact XDS directly for their calculations

Q: I see that there are debt-income and instalment-income ratios for some of the earlier years, but not for 2015. Are you planning to add this to the 2015 data as well?

A: The debt-income and instalment-income (and some others) will be included in the upcoming iteration, contact us to check on progress

Q: How can people with no income have loans?

A: These people could be retired, working in the informal sector or living with another person who is the primary breadwinner. It could also be someone who has lost their job recently.

This database contains analysis of quarterly data of the South African consumer credit market in terms of the National Credit Act which came into effect in June 2006. It is an electronic version of the report that is issued quarterly by the NCR. If you need some help understanding the NCR data, please see the post "XDS credit definitions".

The Labour Force Survey is a twice-yearly rotating panel household survey, specifically designed to measure the dynamics of employment and unemployment in South Africa. It measures a variety of issues related to the labour market.

Persons database offers data on:

• Demographics
• Education/Training
• Household

Workers database offers data on:

• Demographics
• Employment
• Company status and benefits
• Unemployment

Household database offers data on:

• Usage of utilities such as water, energy, toilet facility
• Communications- cell phone, telephone, mail
• Transport usage
• Income and ownership of assets (including banking, insurance, government grants, etc.)

Public works database offers data on:

• Demographics
• Expanded Public Works Programme (EPWP)
• Details on Farming
• Uncompensated work

Child database offers data on:

• Demographics

Migrant database offers data on:

• Demographics
• Contributions

FinScope, a FinMark Trust initiative, is the most comprehensive national household survey focused on the financial services needs and usage across the entire South African population.

The Finscope database offers data on:

• Income and employment
• Household ownership and details on structure, utilities, and facilities
• Ownership of large and small durable items
• Use of financial services and products (Investments, Insurance, Burial Society, Stokvel, Retail Accounts, Banking Loans)
• Financial household risk management and coping strategies
• Psychographics on banking and finance issues as well as personal well-being and outlook
• Language
• Communications- cell phone, telephone, basic questions on Internet usage

Our subscribers get one training on the Eighty20 system per renewal period for free. Call us to see if you are due for training and we will let you know.

Our subscribers get one training on the Eighty20 system per renewal period for FREE.

Call us to see if you are due for training and we will let you know.

If you want a more in-depth training on using secondary data, advanced Excel skills, or Strategic Planning, call us and we will arrange a time and a place.

If it is an exclusive training for your company, we only ask that you provide a wifi enabled room that can accommodate the number of attendees and a projector.

We also offer a much more in-depth Capacity Building Training that is geared towards developing your data analysis team. Call us about that.

The objectives of the capacity building training are as follows:

• Provide an overview of key research tools such as segmentation and hypothesis-driven research
• Review scope and contents of available survey research
• Enable the company to access and analyse market research in order to support strategic decision-making in terms of market direction, choice of channel and choice of product
• The output from the training should be a capacitated data analysis team which has an understanding of how information can be used effectively, how to analyse it and how and when to use consultants to support their analysis

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