Strategy & Execution
Customer Engagement
We help businesses acquire, grow and retain customers across every channel. Our teams work alongside your marketing and CRM functions, blending consulting with hands-on execution. We bring proprietary data through our Eighty20 National Segmentation, hyper personalisation through our EngageIQ engine, marketing performance visibility through Radar, and predictive modelling through the Machine Learning Platform. The result is measurable campaigns, generating value from proof of concept to production.
Acquire, grow and retain customers through data-driven, personalised engagement
Features you'll love
Campaign Strategy & Execution
We deliver end-to-end design, execution, and optimisation for acquisition, retention, and cross-sell campaigns across every channel. By blending advanced analytics with continuous test-and-learn frameworks, we help you acquire high-value customers and keep them
engaged over time.
Hyper-Personalisation at Scale
We deliver ML-driven hyper-personalisation that matches the right offer, content, channel, and timing to every individual customer. Powered by EngageIQ and pre-built propensity models, our solutions drive higher conversion rates while keeping your campaign spend ROI-positive.
Journey Design & CRM Setup
We map and design seamless customer journeys, configuring your CRM systems for maximum operational impact. By developing tailored member pathways and lifecycle communications, we help you keep customers engaged at every stage of their journey.
Test-and-Learn Frameworks
We design of Experiments, using A/B testing, and uplift measurement to rigorously test what drives customer response. This data-driven approach continuously sharpens campaign performance to maximise your return on investment.
Advanced
Analytics
We apply advanced data science and behavioural analytics to unpack true customer behaviour, shopper missions, and campaign propensities. These insights ensure every campaign targets the right customer with the right message at the optimal moment.
Data & Audience
Targeting
We build high-converting target audiences by enriching your customer data with the Eighty20 National Segmentation (ENS). Combining predictive look-alike modelling with propensity scoring, we help you acquire and engage your highest-value prospects.
Want to know more? Let us help.
Client Impact
National Fashion Retailer
Hyper-personalisation at scale
Challenge
Seasonal campaigns sent the same offers to 700,000 customers regardless of preferences or behaviour.
Solution
A personalisation engine integrated with the business' CRM, uniquely personalising vouchers, channels, copy, banner images, product recommendations and themes.
Result
250% ROI with increased cross-sell and up-sell across
the customer base.
Health & Beauty Retailer
Personalisation at scale
Challenge
Lagging behind competitors. Previous mechanics used only 30 SKUs and were not truly individualised.
Solution
Scalable personalisation engine built within existing tech stack, sending hundreds of millions of offers across brands via app, email, SMS, Facebook and WhatsApp.
Result
7.1% better conversion vs. control group.
R5m in supplier funding secured.
Insurance Provider
NTU prevention via WhatsApp
Challenge
High first-premium drop-off risk on new funeral cover policies. Generic reminders were ineffective and risked feeling insensitive.
Solution
ENS-informed segmentation into 5 reassurance journeys by affordability and family composition, delivered via WhatsApp with personalised AI personas.
Result
Reusable early-lifecycle engine reducing first-premium
NTU risk across all segments.
Ready for Eighty20 to help you too?
Client References
Eighty20 are excellent at identifying and solving the business problem as quickly as possible and have added significant value to our business. We
love working with them.
Customer Marketing Executive, Clicks
They are a professional, thorough and highly competent team. Eighty20 brings a business-minded, data-driven and delivery-focused approach to all their work.
Marketing Director, Clicks
