Data Intelligence
Suburb Profiler
Suburb Profiler answers three key questions: how is my business performing in specific areas, where can I expand, and how do I optimise my value proposition by area?
Built on the SA geolocation hierarchy with a Power BI front-end (Map View and Table View), it's used by retailers, banks and property clients to overlay internal customer data with ENS sub-place profiles for targeted growth and network decisions.
Geospatial consumer intelligence at sub-place level
Provinces covered
Municipalities
thousand
Main Places
thousand
Sub-Places
Features you'll love
Growth Identification
Identify suburbs with high concentrations of your target segment but low penetration, an actionable acquisition shortlist.
Catchment Analysis
Profile the consumers living around each store, branch or development site to support investment decisions.
Network Optimisation
Find underserved areas for new location planning, network expansion or rationalisation.
Map + Table View
Power BI Map View for choropleth visualisation; Table View for detailed sorting and filtering by metric.
Overlay your data
Optional augmentation with client transaction data for true catchment and penetration analysis.
Raw Data Option
Flat-file delivery of 200+ variables at sub-place level for businesses with their own BI environments.
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Data enrichment
Site location matched to area profiling
Our suburb profiler provides geospatial mapping of a host of variables such as income, age and other demographics. The heat map visualisation enables end users to understand area affluence.
Download the Eighty20 Suburb Profiler Fact Sheet
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Client Impact
Large Retailer
Store network growth strategy
Challenge
Retailer needed to identify which suburbs offered the best growth opportunity for targeted acquisition.
Solution
Suburb Profiler used to overlay internal customer data with ENS suburb profiles, identifying high-potential areas with low penetration.
Result
High-potential growth suburbs identified for targeted acquisition strategy across the national footprint.
Property & Real Estate Client
Site investment profiling
Challenge
Development sites needed objective demographic profiling to assess investment viability and tenant mix.
Solution
Sub-place level ENS profiling applied to each catchment area, providing detailed consumer profiles to support investment decisions.
Result
Detailed demographic profiles of catchment areas supporting investment decisions across the property portfolio.
Ready for Eighty20 to help you too?
Client References
Their solutions are an invaluable and ongoing input in our marketing strategies.
CMO, Takealot
Eighty20 pulls together data from various sources to provide meaningful management information and key insights for strategic planning.
Business Strategy Executive, Pioneer Foods
