Resources
Case Studies
Finding R5 billion of growth in a customer base the client already had
A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was…
External data that matched a credit bureau, and added 5 to 8 points of model lift
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand…
Six million personalised banking challenges a month, delivered through one app
A bank’s loyalty programme was building a new mobile app and wanted every member to open it to a personalised set of fortnightly challenges. That…
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was…
From siloed data to one of South Africa’s most influential loyalty programmes
A big four bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos…
Use Best-in-Class Income Estimates for your Customers
Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or…
Put your business on the map
Drive location-based growth The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create…
Unlocking a R15bn Retail Revenue Opportunity
Executive Summary (if you only have 30 seconds, read this) The problem A leading South African retailer with millions of active customers faced…
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged…
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged…
