Technology Solutions
EngageIQ
EngageIQ is Eighty20’s proprietary hyper-personalisation engine that bridges the gap between customer data and real-time campaign execution. The tool acts as an automated orchestration layer, dynamically delivering individualised offers and incentives tailored per member, per cycle, and within budget.
By integrating directly into your existing CRM infrastructure, it accelerates campaign time-to-market while delivering measurable, real-time revenue lift.
AI-powered hyper-personalisation, campaign management and
real-time reporting
million
Personalised offers / 2 weeks
%
Challenge completion rate
%
Partner challenge ROI
Imputed SCV attributes per member
Features you'll love
Optimised Incentives & Rewards
Machine Learning decisioning ensures the right message, channel and reward to drive lift within budget for each member.
Centralised Campaign Builder
Intuitive builder with smart defaults, full visibility of all past, active and upcoming campaigns in one interface.
Pre-built Propensity Models
Deploys pre-built propensity models to score and rank lifecycle behaviors across acquisition, cross-sell, churn, and risk.
Real-Time Execution & Reporting
Live offer-state tracking, automated reward issuance and real-time uplift measurement across email, SMS, push, in-app and partner systems.
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The EngageIQ Continuous Learning Loop
Feedback Loop
Returns real-time customer responses to instantly update the single view.
Execution Channels
Pushes the finalised offers directly to your active consumer touchpoints.
Single View of Customer
Aggregates your raw customer data to feed the predictive models.
Machine Learning Platform
Scores these profiles to isolate the highest-yielding opportunities.
Campaign Management
Applies custom business rules to match these opportunities with live offers.
Client Impact
Large Financial Institution
Banking target-behaviours integrated with loyalty app
Challenge
Bank's loyalty programme was developing a new mobile app and wanted to introduce a personalised set of fortnightly banking ‘challenges’ integrated with the LMS, app front-end and external vouchering vendors.
Solution
Built a campaign-focused data warehouse ingesting 400m records/month into a Single View of Customer (SVC) of 400+ attributes. We deployed EngageIQ’s campaign management system and integrated via API endpoints to vendors and a call centre.
Result
7M personalised offers every 2 weeks to 1M+ members.
45% completed at least one
challenge per cycle.
Up to 600% ROI.
Large National Fashion Retailer
Hyper-personalised seasonal campaigns
Challenge
A single loyalty programme across multiple brands ran four seasonal campaigns per year and these were not truly personalised.
Solution
EngageIQ used to personalise voucher amount, threshold, channel, copy, banners, product recommendations and themes for 700,000 customers using A/B and DoE optimisation.
Result
700,000 personalised profiles, messages and incentives.
250% ROI on the personalisation programme.
Ready for Eighty20 to help you too?
Client References
Eighty20 are invaluable strategy and technology partners. They helped combine strong strategic thinking and creativity with robust data analytics and financial modelling.
Group Loyalty Managing Executive, Vodacom
Eighty20 is a data science and technology business you'd definitely want in your team and have been a trusted partner of Clicks and ClubCard for many years.
Customer Marketing Executive, Clicks
