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Helping brands execute customer centric strategies that are loved by customers and profitable for business
Featured Case Study
Most businesses segment by demographics or purchase history. The best ones go further, including financial capacity, so every offer lands with someone who has the headroom to act on it. The Eighty20 Income Estimator enables this advanced targeting.
Featured Blog
If you’ve been paying attention to financial institution adverts recently, you may have noticed that instead of competing on fees, rewards programmes or credit products
Featured Blog
South Africa is being reshaped by three simultaneous migration forces: a large inflow of regional labour, a structurally significant outflow of skilled citizens and massive interprovincial movement. Each carries direct implications for business, for talent pipelines, location strategy
We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Unlock, monitor and evaluate growth opportunities by understanding human movement, behaviours and profiles with the most in depth geolocation and customer profiling data in South Africa.
Our solution uses credit bureau data to match your individual customers to over 1,000 detailed profiling metrics to help enrich customer segmentations; improve targeted marketing strategy and execution; understand market penetration, and profile specific areas to understand location and store based strategies.
Eighty20’s Suburb Profiler helps clients understand the areas where their customers live, work and play. It offers insight into the diversity and potential of neighbourhoods across South Africa by allowing clients to drill down into specific adult target markets and understand where they live, what they look like and how they behave.
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
Our in-house primary research offering includes both qualitative and quantitative capabilities
We can help clean, match, deduplicate and merge your company data into a useful format
We provide clients across all industries with a range of data-driven consulting and advisory services including:
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
We can help you get the right offer to the right customer at the right time through the right channel
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Our online business intelligence and reporting tool that combines our online data portal and big data experience