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Helping brands execute customer centric strategies that are loved by customers and profitable for business
Featured Blog
The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create South Africa’s most powerful customer profiling and enrichment tool – mapping over 1,000 external variables to your customer records – securely and compliantly.
Featured Blog
Eighty20, South Africa’s leading consumer analytics, strategy and research company analysed the Budget Speech using a combination of economic and secondary data sources
Featured Blog
Health and well-being rank among South Africans’ top priorities and for the two most affluent of Eighty20’s National Segments, Heavy Hitters and Comfortable Retirees, medical aid penetration is 50% and 40%, respectively.
We know that the quality of our analysis is only as good as the quality of the data we work with, which is why we offer a range of data products and services including:
Unlock, monitor and evaluate growth opportunities by understanding human movement, behaviours and profiles with the most in depth geolocation and customer profiling data in South Africa.
Our solution uses credit bureau data to match your individual customers to over 1,000 detailed profiling metrics to help enrich customer segmentations; improve targeted marketing strategy and execution; understand market penetration, and profile specific areas to understand location and store based strategies.
Eighty20’s Suburb Profiler helps clients understand the areas where their customers live, work and play. It offers insight into the diversity and potential of neighbourhoods across South Africa by allowing clients to drill down into specific adult target markets and understand where they live, what they look like and how they behave.
Understand consumer credit behaviour and trends in South Africa using the XDS-Eighty20 Online Credit Portal
Our in-house primary research offering includes both qualitative and quantitative capabilities
We can help clean, match, deduplicate and merge your company data into a useful format
We provide clients across all industries with a range of data-driven consulting and advisory services including:
We specialise in the design, optimisation and ongoing tracking of loyalty programmes and resultant customer behaviour
We can help you get the right offer to the right customer at the right time through the right channel
Our strategic research consulting enables clients to better understand how and why customers behave the way they do
We develop the full spectrum of segmentation models using either internal transactional data or secondary consumer datasets to help clients better understand their market
Our services for financial and business development departments include financial forecasting, business case development and audits, corporate valuations and more
Our online business intelligence and reporting tool that combines our online data portal and big data experience