Get started
Start your journey with Eighty20 to understand your customers & unlock value for your business.
Why our clients love us
Our unique blend of strategy, data science, research and technology capabilities enable us to partner with businesses to create value quickly, from problem framing to final execution and operations.
We understand business & data
We bring an actuarial rigor to business consulting, helping you frame problems, explore options, and execute winning strategies. Our industry-leading data science, research, and technology teams continuously drive innovation across B2C markets. Working end-to-end with your teams, we build profitable brands that customers genuinely love.
We are pragmatic & delivery focused
As our name suggests, we focus on the 20% of effort that creates 80% of the impact. We steer clear of long, drawn-out development cycles in favour of fast, tangible outcomes. Our test-and-learn approach delivers early value, de-risking projects while scaling to maximise financial returns.
We use proprietary tools to understand customers
As an award-winning provider of market insights and customer engagement solutions, we bring a deep, multi-dimensional understanding of South African consumers. We partner with leading data providers, including credit bureaus, to construct comprehensive proprietary datasets that reflect real-world
consumer behaviour. Our suite of proprietary tools optimises engagement across key growth levers—from acquisition and cross-sell to retention—to unlock sustainable business value.
We've done this before, multiple times
Backed by over 25 years of cross-industry experience, we are the preferred data and strategy partner for major South African corporates and global leaders across retail, financial services, and telecommunications. We regularly lead C-suite-sponsored engagements, designing and executing transformative strategy, data, and technology solutions. Our proven track record spans successful loyalty proposition launches, new customer growth initiatives, and enterprise technology implementations.
Getting started
01
Understand your goals
We start with a conversation to unpack what you are trying to achieve and where your biggest opportunities lie.
02
Focus the
effort
Applying the 80/20 principle, we identify and prioritise the high-impact areas that will generate the most value with the greatest ease.
03
Define the differentiation
We combine data, strategy, and customer insights to pinpoint exactly what sets your business apart.
04
Build for
execution
We map out the data, technology, and operational capabilities needed to deliver that differentiation and power your strategy.
What our clients say about us
We are continually impressed with their detailed analysis and the quality of their work.
Head of Market Intelligence, Santam
A professional, thorough and highly competent team. They bring a business-minded, data-driven and delivery-focused approach to all their work.
Marketing Director, Clicks
Get in touch
Feel free to share your details with us and we’ll be in touch to set up a quick call to understand your needs and see how we can help.
