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Data Intelligence
Proprietary data solutions that give you a complete, comparable view of South African consumers and customer opportunities. Built privacy-first, ethically and on the largest distribution of secondary data in South Africa. Linking your business data with these datasets opens up new insights on who your customers and not-yet customers are. These solutions augment your analytics, drive business performance and enable data-led decisions.
Our Data Intelligence Products
Eighty20 National Segmentation
Segment your customers and build demographic, attitudinal and behavioural profiles against the entire SA adult population using 1,000+ variables and 1,440 micro-segments..
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Suburb Profiler
Using official delineated polygons, customer profiling at a geospatial level is used to identify areas for growth, network optimisation, granular market share analyses and catchment analysis. Made available as data files or via Power BI front-end.
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Data Portal
Access public and private datasets covering demographics, market research, brand attitudes, financial habits, media behaviour through our self-help portal. Easy pivoting and exporting capabilities enables quick answers to burning questions.
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Credit Portal
Aggregated credit-bureau data covering 20M+ credit-active SA consumers across all major credit categories. Updated quarterly, this portal includes easy pivoting and exporting capabilities of up-to-date views on the consumer credit landscape.
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