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Fact-a-Day

March 30, 2007

Drink drink drink. Shareholders too

23% of those in LSMs one to five have consumed beer in the last 7 days. On average, beer drinkers in this market consume over 6.5 servings of beer per week compared to 7.7 servings for beer drinkers in LSMs six to ten. (AMPS2006A)

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