Strategy & Execution
Loyalty
We are award-winning providers of loyalty strategy, analytics and execution services, combining strategy, data science, technology and managed services into one integrated approach. We have worked with most major loyalty programmes in South Africa, helping clients design, optimise and operate them at scale, drawing on EngageIQ for personalisation, the LMS for lightweight programme management, and the ML Platform for productionised decisioning.
Multi-time SA Loyalty Awards winner - Best Loyalty Data Agency (2023, 2024, 2025)
South African loyalty programmes advised
Top
Over half of SA's Top 25 programmes supported
SA Loyalty Awards winner (2023, 2024, 2025)
million
Personalised offers delivered every 2 weeks
Features you'll love
Loyalty Strategic Consulting
We design high-impact loyalty strategies, CVPs, and roadmaps grounded in robust business case and behaviour-change modelling. From diagnostics to member segmentation, we help you unlock long-term
customer value.
Managed
Services
We provide outsourced programme management and expert professional services to extend your team's capacity and keep your loyalty operations running smoothly.
Member
Engagement
We set up your CRM, map seamless member journeys, and continuously measure campaign performance to drive active, ongoing participation.
Data Environment & Analytics
We build single-view customer environments, model member behaviour, and automate reporting to turn your raw loyalty data into a commercial asset.
Loyalty Challenge
System
Our flexible software delivers hyper-personalised goals and challenges directly to your app or website, motivating members to engage and earn in real time.
Technology
& LMS
From proprietary light LMS solutions to vendor selection, integration, and testing, we architect and deploy the right tech stack for your programme.
Want to know more? Let us help.
Working across the entire loyalty lifecycle
From strategy through to daily operations, we partner with businesses across six phases, from loyalty diagnostic through to ongoing managed services.
Diagnostic
We assess current programme performance and business context
through customer sensing to baseline your loyalty starting point.
Strategy & Design
We map out high-performing CVPs, customer experiences, and operating models aligned directly to your commercial strategy.
Business Case
We build 5-year revenue models and segment-based uplift estimations so you can move forward with financial certainty.
Build & Integrate
We design technical solutions, guide vendor selection, and handle full end-to-end system development and testing.
Launch
We drive launch strategies, migration plans, and targeting to ensure strong member acquisition from day one.
Managed Services
We manage reporting, CRM, and hyper-personalisation post launch to continually optimise performance and ROI.
Award-Winning Scale & Impact
We are honoured to have earned top honours at the South African Loyalty Awards for our strategic consulting and loyalty technology. These awards are a testament to our team's deep passion for what we do and our commitment to delivering real, measurable performance.
Client Impact
Big Four SA Bank
End-to-end loyalty programme
Challenge
The business wanted to launch a new loyalty programme to reward positive banking behaviour. Customer data was siloed across departments and the bottom-line impact of behaviour change was uncertain.
Solution
We built a SVC from historical customer and transactional data, constructed a dynamic financial forecasting model, designed and built a data warehouse and analytics environment for monthly reporting, campaigning and uplift calculation.
Result
Rated "Retail bank programme with the most influence on where customers shop" and '"One of the top 3 programmes consumers cannot live without".
Financial Services Provider
SVC and loyalty analytics build
Challenge
Existing loyalty offering lacked SVC, behavioural drivers of value, and refined programme mechanics to support a growth mission.
Solution
Sophisticated SVC linking customer actions across business units, current programme performance assessment, behaviour- based tiering engine and integrated feasibility model.
Result
A robust SVC enabling consistent customer behaviour evaluation, and a new dynamic tiering engine balancing tier sizes, rewards and cost control.
National Fashion Retailer
Hyper-personalised loyalty
Challenge
Their programme needed to move beyond generic offers to individualised incentives at scale across four seasonal campaigns per year.
Solution
Eighty20 personalisation engine integrated with the business' data and CRM. Personalised voucher amount and threshold, channel, copy, banners, product recommendations and themes for 700,000 customers built.
Result
250% ROI.
Increased engagement, cross-sell and up-sell across the customer base.
Ready for Eighty20 to help you too?
Client References
Eighty20 has been instrumental in helping us understand and engage with our customers through their data analytics and loyalty expertise. Their team's expertise, professionalism and collaborative approach has made them a trusted partner.
Loyalty and Payments Lead, Astron Energy
Eighty20's strong data and modelling capabilities, combined with a rich knowledge of loyalty programmes, enabled us to effectively evaluate our current and future propositions. The Eighty20 team is highly collaborative.
Head of Customer Insights & Advanced Analytics, WFS
