65% of metro SA adultshave an optimistic view on life, 50% are happy and vibey, and 70% have a significant impact on a wide network of people. To be all three is what makes an 'Igniter' people who can make or break a brand. (Wildfire 2006)
This week's theme: Will your brand grow like wildfire?
Resources
Fact-a-Day
April 18, 2006
