Car brand ownership amongst the middle and upper classes (R10 000 plus household income) of South Africa has seen little change in the last 12 months. With 20% of ownership, VW narrowly edges out Toyota (18%) as the brand of choice. That’s twice the footprint of Hyundai (9%) and Ford (10%). BMW has 8% of this market, Mercedes Benz 7% and Audi 4%. (BrandMapp, 2018)
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Fact-a-Day
October 24, 2018
