A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand...
Alternative data that improved model lift, outperforming credit bureau data
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Resources
Strategy & Execution
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was...
From siloed data to one of South Africa’s most influential loyalty programmes
A large bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos and...
Unlocking a R15bn Retail Revenue Opportunity
Executive Summary (if you only have 30 seconds, read this) The problem A leading South African retailer with millions of active customers faced...
Loyalty programme case study: Are you changing customer behaviour?
What will you learn from this case study? One of the primary objectives of any loyalty programme is to change customer behaviour. Quantifying the...
