A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was...
Finding R5 billion of growth in a customer base the client already had
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Resources
Data Intelligence
Use Best-in-Class Income Estimates for your Customers
Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or...
Put your business on the map
Drive location-based growth The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create...
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool...
