Leading up to Mother’s Day on Sunday May 14th, we are highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments the 42m adult South Africans into 8 homogenous groups and 46 sub-segments that provide detailed insight into South...
Source: Loyalty Programmes are helping consumers make it through the month – Retail Brief Africa Consumers continue to feel the pressure, with rising interest rate hikes coupled with skyrocketing food costs. The Eighty20 XDS Credit Stress Report outlined...
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future...
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) Some of the biggest trends in the loyalty space locally and internationally have focused on digital engagement, primarily through mobile integrations and applications, many of them...
Source: Convenience Store Retailer: Convenience Store Retailer This was revealed by Eighty20, a consumer strategy, analytics and research company this week. Fourth-quarter retail figures suggest a slight sales recovery, but the worrying trend continues as consumers...
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