A big four bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos...
From siloed data to one of South Africa’s most influential loyalty programmes
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Resources
Consulting
Finding R5 billion of growth in a customer base the client already had
A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was...
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was...
