A large retailer with several million active customers was growing more slowly and competing…
How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years developing and sometimes it makes sense to build your own. At Eighty20, we like to live by our pragmatic name and there are...
The counter-intuitive truth about sex at birth
I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical experience, a concept we deal with early on is how to correctly read row and column percentages in a table (which might sound...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific actions or change their behaviour. It can motivate them to do tasks that they might otherwise find too serious (save...
