Strategy & Execution
Research
Research, Insights & Analytics is where we turn the client questions into evidence-based answers. From bespoke primary research through to advanced customer analytics and BI, we combine traditional research craft with a full data science capability. Our Insights Products (ENS, Data Portal, Credit Portal and Suburb Profiler) supercharge every engagement, giving clients the largest distribution of secondary data in South Africa.
Turning data into the strategic clarity needed to grow customers, behaviour and value
Features you'll love
Market Overview & Insights
We combine market sizing, competitive analysis, and category benchmarking to give you an objective, strategic view of your industry.
Primary
Research
We conduct bespoke qualitative and quantitative research - surveys, focus groups, and ethnography- to deliver clear, evidence-based answers about your market.
Customer
Segmentation
We pair your transaction data with Eighty20 National Segmentation (ENS) profiling to build actionable behavioural, attitudinal, and value-based segments.
Customer Analytics & Behavioural Modelling
We build propensity, churn, CLV, and best-time models to predict customer actions and drive measurable commercial outcomes.
Business Intelligence & Reporting
We build automated Power BI, Tableau, or native dashboards to turn complex operational data into executive scorecards.
Voice of
Customer
We set up always-on feedback loops integrated directly with your CRM and transaction data to drive real-time action at the site or product level.
Want to know more? Let us help.
Client Impact
Large Fuel Retailer
Voice of Customer analytics
Challenge
Ad hoc surveys provided limited site-level insight with no structured tracking of satisfaction trends or driver understanding.
Solution
Automated SMS surveys triggered by transactions, a centralised data model integrating survey responses with site and customer data was built, with Power BI dashboard for site managers.
Result
Real-time, site-level customer satisfaction visibility across the entire network.
eCommerce Retailer
GrowthMap market analysis
Challenge
Post-Covid growth was slowing and the business needed a market-based view of where future growth would come from.
Solution
ENS-based market sizing and customer profiling, competitor analysis, look-alike modelling and prioritised marketing roadmapwas developed.
Result
~R15bn in growth opportunities identified and mapped to actionable marketing priorities.
National Retailer
ENS content segmentation
Challenge
Undifferentiated content communications were failing to engage diverse customer segments with different needs and preferences.
Solution
ENS-based segmentation was applied to content strategy, enabling tailored communications matched to each segment's profile and interests.
Result
Up to 40% improvement in content engagement
across segments.
Ready for Eighty20 to help you too?
Client References
We are continually impressed with their detailed analysis and the quality of their work.
Head of Market Intelligence, Santam
The team has exceeded our expectations in the quality and depth of actionable research insights.
Head of Market Insights, Sanlam
