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Fact-a-Day

September 20, 2021

Retail Credit

Eighty20 National Segmentation: Credit

The Mass Credit Market is a large segment of employed, lower middle class, mainly female workers. 82% of consumers in this segment hold a retail account, making up half of all retail accounts. On average, this segment is 3.7 months overdue on retail accounts, and hold 53% of the total overdue balance.
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